02 / 10 // THE THESIS

The Opportunity

THE FANS ARE YOURS, THE DATA SHOULDN'T BE SOMEONE ELSE'S.

a first-party data playbook for ARTBAT

Every show is a room full of fans who came to see ARTBAT. They paid to be there. They knew every drop. Then they leave, and the list of who they are often goes somewhere else. Drop Highlight is a way to give fans something back from the night and capture the list at the same time. A fair trade. You get the data. They get the memory.

03 / 10 // THE PROBLEM

The Gap

Every show fills a room. Then the room goes home.

Tomorrowland main stage. Resistance Amnesia residency. Kappa FuturFestival. Tinderbox. Mykonos. Upperground Warsaw. Rolling Loud Thailand. A 2025 touring year that played to some of the biggest crowds in electronic music. Only a small fraction of those fans sit on a list ARTBAT actually own. Streams live with Spotify. Followers live with Meta. Ticket data lives with the promoter. The one group that matters most, the fans already in the room, is the one still often out of reach.

Owned contacts from 2025 tour

LIMITED

Direct fan data captured across the 2025 touring year. Some, not enough, and not at the scale the rooms suggest.

04 / 10 // THE SHIFT

The Context

Reach gets rented. Data gets owned.

Instagram reach

Organic posts now hit under 5% of followers. Algorithms decide who sees ARTBAT, not ARTBAT.

Email still wins

Highest open rates in music marketing. Direct. Owned. Nobody can switch it off. Multiples higher than social.

The window is short

Once a fan leaves the venue, the chance to capture them drops to near zero. The window is the 48 hours after the show.

You've got the fans' attention while they're in the room. You just need a way to keep it.

05 / 10 // THE VALUE EXCHANGE

The Trade

Fans get the night back. ARTBAT get the list.

The whole thing runs on a fair exchange. Fans hand over an email, they walk away with the moments they missed because they were in them. Professional camera, front row angle, high-res, ready to share. That is the gift. The list is the return.

Capture

Standard photo and video coverage across the show. Nothing changes on the night.

Gallery

A branded ARTBAT page goes live within 24 hours. Fans enter their email to download.

Gift

Fans get the best moments of the night, free, high-res, ready to share. That is the trade.

Own

Every email feeds straight into the ARTBAT CRM. Exportable, portable, owned.

06 / 10 // CHOOSE YOUR FRICTION

Your Call

Two ways in. ARTBAT choose the friction.

The gallery runs either way. The difference is how much the fan hands over before they see anything. More gate means more data. Less gate means more views. ARTBAT pick the dial, per show, per tour, per moment.

Option A

Email to view

Fans enter an email to open the gallery. Highest possible data capture. Every visitor becomes a known fan, every known fan enters the CRM, segmented by city, show and tier.

Data capture

MAXIMUM

Option B

Email to download

Gallery is open to browse. Fans enter an email only to save the shots they want. Lower friction, still strong capture, leans on intent rather than gating.

Data capture

TARGETED

Not locked in. Run Option A at Hï, Option B at Cercle, switch per show. Same platform, different dial.

07 / 10 // THE PROOF

You've Already Done It

ARTBAT at Cercle Odyssey. The model already works.

ARTBAT already live on a Drop Highlight gallery, the Cercle Odyssey set in Paris. Fans entered emails, downloaded the night, shared the moments. The proof of concept is done. The only thing missing was the owner of the list.

Before

Cercle owned it

The gallery ran under Cercle's brand. Fans signed up, content flowed, emails captured. All of that data sat with the promoter. Great for Cercle. Nothing sent to ARTBAT's CRM.

From 2026
ARTBAT own it
Same mechanic, same gift to fans, same download flow. The data goes to House United. Exportable. Portable. Yours. Every future show adds to the same list.

The test run passed. ARTBAT fans used the gallery. They downloaded. They shared. The behaviour is proven, the audience responds to it.

The switch is simple. Same platform, same workflow, different brand on the top of the gallery. The only thing that changes is who keeps the list.

The moat starts on show one. Every Hï night, every Upperground date, every festival headline feeds the same owned audience from day one.

08 / 10 // THE PLAN

The Plan / 2026 Season

Four moves. All ready to run.

Each one deployable from show one. Each one stacking on the last. Every show adds to the same fan list. By end of season, ARTBAT own a direct line to tens of thousands of fans.

IDEA01

The Compounding Residency

Argy & ARTBAT at Hï Ibiza

MAY 7 // MAY 14 // MAY 21 // MAY 28 // 2026
B2B OPENING // SOLO MID // B2B FINALE

A gallery for every Thursday at Hï from May 7 to May 28. Four shows, two B2B nights with Argy bookending two solo sets in the middle. Same fans coming back. List compounds week on week. By closing night, ARTBAT and Argy have the email of every returning face. The residency becomes a CRM engine, not just a booking.

IDEA02

The Flagship Moment

Upperground Warsaw

LEGIA STADIUM // 13 JUNE 2026
STEVE ANGELLO · BENNY BENASSI · KOROLOVA
ARGY · INNELLEA · JORIS VOORN · 7 SKIES

One of the biggest Upperground dates ever. One gallery. Thousands of emails in a single night. The list becomes the launch pad for every Upperground show that follows.

IDEA03

The Signature Play

Cercle Festival

LE BOURGET // 2026

ARTBAT are already on the Cercle Festival 2026 bill at Le Bourget. Cercle already use Drop Highlight. This is the easiest integration on the calendar. Zero friction, zero setup. Just go.

IDEA04

The Social Pipe

Instagram to CRM

936K INSTAGRAM // EVERY POST-SHOW

Every post-show Instagram story points to the gallery. 936K followers on the main account alone, plus reach across the wider ARTBAT and Upperground social footprint. A small percentage converts to email, and suddenly social reach becomes CRM growth. Habit loop: show, story, gallery, email. Run it on every date.

09 / 10 // HOW IT RUNS

The Workflow

Run it in-house. Or hand it to us.

Path A // Self-Serve

Run it yourselves

House United and the ARTBAT team use Drop Highlight as the platform. Upload, build, publish, in-house. We stay on call for support.

Best for teams with existing capacity.

Path B // Fully Managed

Hand it to us

Drop Highlight takes the operational load. Content drops into one shared folder after each show. We do the rest. One sign-off sends each gallery live, within 24 hours of the encore.

Best for teams moving fast across multiple shows.

Path B / In Practice

The fully managed service, step by step.

Tour Team

Content drops into a shared folder post-show.

Drop Highlight

Upload, compress, tag, build the gallery.

House United

One-click review and approval.

Drop Highlight

Gallery live, fans notified, data flowing into CRM.

Tracked

Opens, downloads, shares. A live per-show dashboard for House United.

Monetised

Merch links, Upperground releases, ticket drops, sponsor integration embedded in-gallery.

Compounded

The list grows every show. The system gets smarter every date.

10 / 10 // WHY NOW

Why Now

Festival season starts in weeks. The window is open.

ARTBAT's 2026 season is already on the calendar. Hï Ibiza opens on May 7, four Thursdays with Argy through May 28. Upperground Warsaw in June. Cercle Festival at Le Bourget. Tomorrowland Winter. Start on show one. The list compounds from there.

Four Thursdays at Hï. Then every show after.